Down There Care 101
Your gentle guide to understanding how to care for your most delicate skin — naturally, confidently, and without confusion.
What “Down There Care” Really Means
Intimate care shouldn’t feel complicated, taboo, or embarrassing. It’s simply an extension of self-care. It's caring for every part of your body with the same respect and intention. Down There Care focuses on the external skin around the vulva not internal cleansing, using gentle routines that support comfort, balance, and confidence every day.
Why It Matters
Many women silently struggle with irritation, odor, or dryness because we were never taught how to care for this part of our body. Over-washing, harsh soaps, and fragranced wipes can disrupt your skin’s natural balance leaving it dry or uncomfortable. Thoughtful care helps you feel fresh, soothed, and empowered, without throwing your body off balance.
The 3 Pillars of Down There Care
1️⃣ Cleanse Gently
Use a mild, pH-friendly cleanser designed for the external intimate area, never inside. Lukewarm water and a soft washcloth are all you need. Our Intimate Cleansing Bar was crafted with yogurt, olive oil, and red reef clay to cleanse without stripping.
2️⃣ Soothe and Protect
After cleansing, protect delicate skin with moisture-rich ingredients that calm and condition. Our Intimate Balm softens, while our Powder helps minimize friction and discomfort throughout the day.
3️⃣ Refresh Mindfully
Freshness isn’t about masking, it’s about balance. A light, plant-based Freshening Mist helps you feel comfortable after workouts, during your period, or whenever you need a little reset.
Common Myths to Let Go Of
- Myth #1: “You need to clean inside.” — Your body cleanses itself internally. Focus only on gentle external care.
- Myth #2: “More fragrance = more freshness.” — Fragrance doesn’t equal clean. Gentle, natural freshness is the goal.
- Myth #3: “Discomfort is normal.” — It’s common, not normal. With the right care, comfort is possible.
Ready to Learn What Your Body Needs?
Every woman’s body is unique which is why one-size-fits-all advice doesn’t work. Whether you’re dealing with dryness, irritation, odor, or just confusion, we’re here to help you find the best care for your body.